How to Promote Concerts & Shows

Once you know your target audience, getting people to the show becomes easy. People who know who you are playing for will probably know about your show date asap. You just need to let everyone else know. Make sure they know who is playing, what day it's on, and where to buy tickets.

Many people will want to see a live event. Someone searching for a comedy show this weekend may decide to go at the last minute. Families planning a circus visit usually need to coordinate schedules. Theater audiences may buy tickets weeks in advance, especially for a popular musical. That's why it helps to advertise a show in the right category, rather than treating every performance like a concert.

LiveEntertainment.Guide operates a network of city-focused entertainment websites. Visitors use these sites to check concerts, comedy, theater, sports, and other upcoming events. For organizers, that means another place to put a concert or show in front of people looking for something to attend.

Advertising Starts at $2/Day

• A paid event listing starts at $2 per day. Choose a shorter campaign for an upcoming performance, or advertise longer when tickets go on sale well in advance.
• Longer advertising periods qualify for discounts of up to 30%.

Choose Your Cities

• You can advertise in the city where your event takes place and, when it makes sense, select additional available cities.
• For example, a concert in Tampa may also interest people living in St. Petersburg. A major show in Dallas could draw visitors from across North Texas.
• It's usually better to choose a few relevant cities than pay to advertise in places where few people are likely to attend.

Pick the Right Event Categories

• A stand-up performance belongs in comedy listings. A live band should appear in appropriate concert categories. The Add Event form allows you to choose categories that match your performance.

Advertise Multiple Performances

• If you're organizing a tour, you can add more events or duplicate an existing campaign instead of entering everything from scratch.
• This is especially useful for promoters handling several cities, dates, or performers.

1. Choose Your Event Categories
   Select the music or show categories that fit your performance. These determine which event calendars are relevant to your listing.

1. Select Advertising Dates
   Choose when your advertisement should run. Longer periods are available if you want to start promoting tickets earlier.

1. Choose Your Cities
   Select the cities where you want your concert or show advertised. You can choose more than one available location.

1. Add Your Event Details
   Enter the performer or show name, date, venue, ticket price, and ticket link. You can preview the listing before submitting it.

1. Submit Your Event for Review
   Add your contact information and send the request. Submissions are reviewed within three business days.

• A comedian might perform in Houston on Friday, Austin on Saturday, and San Antonio on Sunday. These cities are relatively close, but the audiences aren't identical.
• Someone looking for comedy in Austin doesn't necessarily want tickets for a Houston performance.
• Make a separate event listing for each date. Include the correct location and ticket link for each. You can also consider advertising in neighboring cities if the audience is likely to travel.
• For more information, see How to Promote Events in Multiple Cities.

• People shouldn't have to hunt for basic information when they're interested in a show.
• If someone sees a concert announcement, they should be able to tell when it's happening, where it's happening, and how much tickets cost.
• The ticket link matters just as much. For a tour with several dates, make sure each advertisement goes to the correct performance.
• Don't forget to check listings after you publish them. Start times change, venues occasionally change, and some ticket categories sell out.
• You can also use tracking links to see which websites send visitors to your ticketing page.
• Advertising doesn't guarantee sales. But accurate event details and a straightforward path to tickets make things easier for potential buyers.

Use the Correct Event Location

Check the venue name, city, state, and performance date. This becomes especially important when the same show visits several cities.

Keep Ticket Links Accurate

Each event should link to the correct ticket or registration page. Check that the link still works before the advertising campaign begins.

Choose the Right Categories

Don't bury a comedy show among unrelated concerts. Select categories that match what people will actually see on stage.

Give People Time to Plan

A small local performance may need less advance promotion than a major concert or touring musical. Start advertising when the details are confirmed and tickets are available.

LiveEntertainment.Guide gives concert promoters, comedians, theaters, and show organizers an affordable way to advertise in U.S. cities. Whether you have one performance coming up or several dates on the calendar, you can prepare your advertising request online.